Message us on WhatsApp

One brand for everything a family farm does.

Ballinafagh Farm grows crops, plants forest, sells no-till drills and now sells firewood. We gave all of it one identity, then carried it through a new website, a Shopify store and their social channels.

Visit the farm site See the work
Tom Tierney and his daughter Erin standing in a field of ripe wheat at Ballinafagh Farm
Client
Ballinafagh Farm
Sector
Tillage & forestry
We delivered
Brand, web, shop, social
Location
Prosperous, Co. Kildare
— The client / 01

A farm with a lot of stories to tell.

Ballinafagh Farm is a family tillage farm in Prosperous, Co. Kildare, run by Tom Tierney with his daughter Erin.

There’s a lot going on. Since 2000 they’ve grown continuous cover forestry on about a sixth of the farm. They switched to no-till in 2014 and now sell Duncan Ag drills in Ireland and the UK. Another 7% of the land is set aside for nature, and in 2025 Tom won the biodiversity category of the Teagasc FBD Environmental Sustainability Awards.

Then there’s Erin, a nurse who is coming home to the family farm and sharing it on TikTok, and a new firewood business that sells thinnings from their own woodland.

All that work deserved a brand that could carry it, and places online where people could find it, understand it and buy from it.

— What we did / 02

The full sweep, start to finish.

  1. 01

    Brand identity

    A wordmark and oak-tree mark with roots in the land, a palette taken from the farm itself, and a firewood sub-brand that clearly belongs to the same family.

    • Logo system
    • Sub-brand
    • Colour & type
  2. 02

    Farm website

    One site for the whole farm: conservation agriculture, forestry, the Duncan Ag dealership, Erin’s journey, the team, a blog and directions to the farm gate.

    • Custom design
    • Copy & structure
    • SEO
  3. 03

    Firewood store

    A custom Shopify store for one product, done properly, that tells the provenance story and lets people order for collection or delivery.

    • Shopify theme
    • Product story
    • Checkout
  4. 04

    Social media

    The brand carried across Instagram, TikTok, Facebook and LinkedIn, so the farm looks and sounds the same wherever people find it.

    • Profile branding
    • Templates
    • Content
— Brand identity / 03

Rooted in the land.

An old oak for the farm’s long view, set beside a confident serif wordmark. The firewood brand shares the same mark, so the two businesses read as one family.

Ballinafagh Farm logo: an oak tree in a square frame beside the Ballinafagh Farm wordmark
Primary markBallinafagh Farm
Ballinafagh Firewood logo: the same oak tree mark with a Firewood wordmark
Sub-brandBallinafagh Firewood
  • Teal#0B4140
  • Olive#69765B
  • Terracotta#C65A32
  • Surface#E2E0D4
  • Cream#F3EFE4

Set in Tiller for headings and Assistant for body text. The farm site and the store share a single set of brand tokens, so a colour change in one place updates both.

— The work / 04
ballinafaghfarm.ie
Ballinafagh Farm homepage: a red tractor drilling a field at dusk under the headline Welcome to Ballinafagh Farm
Website

ballinafaghfarm.ie

A home for the whole farm. It opens on the land, then leads visitors to whatever brought them there: the conservation story, a new seed drill, firewood, or a visit to the farm.

  • Award news and video front and centre
  • Duncan Ag dealership with its own enquiry path
  • Firewood for sale right on the homepage, linked to the store
  • Erin’s journey, the team and the blog
Visit site
firewood.ballinafaghfarm.ie
Ballinafagh Firewood store homepage: stacked split logs under the headline Premium firewood, cut from our own woodland
A large bag of seasoned hardwood firewood
Large bagHardwood
Shopify store

Ballinafagh Firewood

One product, done properly. Rather than a generic shop, the store sells the provenance: hardwood thinned from the farm’s own forest, cut and split on the same ground, by people you can go and meet.

  • Custom Shopify theme in the farm’s brand
  • Provenance and sustainability told on the page
  • Collection from the farm or delivery
  • WhatsApp and email for quick questions
Visit store
— Social media / 05

The same farm, everywhere.

We brought the farm’s social channels into the brand, so a customer who first sees the farm on TikTok sees the same farm when they arrive at the website or the store.

— The substance / 06

Good branding tells the truth. This one had plenty.

2000
The year the forest was planted. Today it covers about 17% of the farm as continuous cover forestry.
24%
Of the farm given over to nature, between the woodland and a dedicated space for nature.
2014
The switch to no-till, which led the farm to become a Duncan Ag dealer for Ireland and the UK.
2025
Biodiversity category winner at the Teagasc FBD Environmental Sustainability Awards.
— Your turn / 07

Need the full sweep for your business?

Brand, website, shop and social, done by one studio so it all fits together. Tell us about your business on a free 30-minute call.